Operations Management analyzes from the strategic point of view the company’s operation, management, control and operating systems design with the aim of meeting the customer’s needs. Furthermore, it integrates the study of operating processes based on comparative advantages with a logistical coupling that can generate value through competitive technologies for products and processes.


Rodrigo Garza Burgos

Director and Professor at the Operations Management Departmentt
Admissions Director for the Executive MBA Program

  • PhD, EDBA, Crummer Graduate School of Business.
  • Full-time MBA (MEDE), Instituto Panamericano de Alta Dirección de Empresa (IPADE Business School).
  • Academic Exchange, Manchester Business School.
  • Industrial Engineering Bachelor, Universidad Iberoamericana (UIA), Santa Fe.

Other studios:

  • Reviewer for the Organizational Dynamics Journal.
  • Driving a Sales Organization, Sao Paulo, Brazil, 2008.
  • General Management/Commercial Director, Smart Deal SAPI de CV, 2012-2013.
  • SME Credit Products Development, Grupo de Control Porvenir, 2011-2013.
  • Business Banking Mass Director (SME Corporate Banking), HSBC, 2008-2011.
  • Business Banking Director (Fuerza Móvil Micro), HSBC, 2006-2008.
  • Consumer Lending Sub Director/Director (SME), HSBC, 2002-2008.
  • General Manager and Main Shareholder, Integer, S.A. de C.V., 1997-2002.
  • Operations Director and Commercial Director, Sago Interamericana, 1996-1997.
  • Quality and process management, Plasbar S.A. de C.V. 1992-1994.
  • Service Management and Service Operations
  • Organizational Learning Processes
  • Process Management
  • Reengineering
  • SME and Entrepreneurship Operations


Francisco José Arenas Ballester

Professor at the Operations Management Department

  • Advanced Management Program (AD), Instituto Panamericano de Alta Dirección de Empresa (IPADE Business School).
  • MBA, IPADE Business School.
  • BS in Cybernetics Engineering and Computer Science, Universidad La Salle.
  • Consultant in various companies in the food, pharmaceutical, commercial, industrial and logistical sectors, on issues related to Operations Management, SCM and Processes.
  • Marketing Director, Rama Farmacéutica, S.A. de C.V. (drug distributors).
  • Controller, Nueva Integración de Productores Agropecuarios, S.A. de C.V. (chicken breed and marketing).
  • General Manager, Organización Bama, S.A. de C.V. (ice cream manufacture and marketing).

Guest Professor:

  • INALDE, Escuela de Dirección y Negocios, Colombia.
  • PAD Escuela de Dirección, Peru.
  • IDE Escuela de Dirección de Empresas, Ecuador.
  • Instituto Internacional de San Telmo, Spain.
  • IAE Business School, Argentina.
  • Process Management
  • Methodologies for improvement and redesign of operations
  • Operations System
  • Supply chain and logic management
  • Service operations

Miguel Estrada Guzmán

Professor at the Operations Management Department

Director at the Management Program D1-C

  • Doctor of Engineering, Universidad Anáhuac, Mexico, 2009-2014.
  • MBA, Instituto Panamericano de Alta Dirección de Empresa (IPADE Business School), 1995-1997.
  • BS in Mechanical-Electrical Engineering (Industrial Engineering Division), Universidad Nacional Autónoma de México (UNAM) (Awarded with the Gabino Barreda Medal), 1989-1993.
  • Consultant in Operations Management for businesses in the textile, editorial, construction, automotive, pharmaceutical, multilevel marketing, information technologies and restaurants sectors, 1997-up to date.
  • Director, Focused Programs, IPADE Business School, 2010-2013.
  • Director, Innovation and Technology Management Program (ADIT), IPADE Business School, 2007- 2010.
  • Director, Executive Officers Management Program (AD-2) León, Gto., (2005-2006); (AD-2/D1) Aguascalientes, Ags., (2004-2005) and (AD-2) Culiacán, Sin., (2002-2004), IPADE Business School.
  • Associate Director, Management Program (D1-C), IPADE Business School, Mexico City, 1997-2001.
  • Credit Consultant of Corporate Banking, BBVA Bancomer, 1996.
  • Assistant General Director, Grupo DAR, 1994-1995.
  • Guest Professor: IESE, Universidad de Navarra, Spain; INALDE, Universidad de la Sabana, Colombia; PAD, Universidad de Piura, Peru and IAE, Universidad Austral, Argentina.
  • Member and former Secretary, Asociación de Ingenieros Universitarios Mecánicos Electricistas, A.C.
  • Member of Sociedad de Exalumnos de la Facultad de Ingeniería, UNAM.
  • Member of Production and Operations Management Society, 2012-up to date.
  • Technology and Innovation Management
  • Business Simulation
  • Process Reengineering-Redesign
  • Best Practices in Manufacturing
  • Supply Chain Management
  • Global Production
  • Project Management
  • Reactive Response to Market Operations
  • Behavior Operations
  • Statistical Measurement of Process, Supply Chain and Services
  • Statistics for research courses, PUED, UNAM, 2012-2013.
  • Technology in the Energy Sector and Leadership in the Energy Industry, Rice University, Jesse H. Jones Graduate School of Management.
  • Colloquium on Participant-Centered Learning (CPCL), Harvard Business School.
  • International Forum of Management of Quality Manufacturing and World Class Standards, Instituto para la Formación y Desarrollo Volkswagen.

Francisco Javier Fuentes Urbieta

Professor at the Operations Management Department

Associate Director of the Class 2011-2013 of the Executive MBA Program

  • MBA, Instituto Panamericano de Alta Dirección de Empresa (IPADE Business School).
  • BS in Biochemical Engineering and Management, Instituto Tecnológico y de Estudios Superiores de Monterrey, ITESM (Graduated with Honors).
  • Senior Corporate Executive, Grupo Financiero Bancomer Financial Sector Corporate Banking.
  • Director, Information Systems for Operation, Cortesel, S.A. de C.V.
  • Marketing Director, Sanofi. División Diagnóstico.
  • Director of International Sales, Cortesel, S.A. de C.V.
  • Consultant for companies like: Grupo Vitep; Bancomer; Unifoods; Volkswagen de México; Liverpool; Laboratorios Kener; Canifarma, etc.
  • Member of the Board of Cortesel, S.A. de C.V.
  • Member of the Board of André Badi.
  • Member of the Board of FinBridge-GEM.
  • Shareholder of Movile Linf, S.A. de C.V.


  • Director of the Executive Officers Management Program (AD-2), IPADE, Aguascalientes.
  • Director of the Management Program (D-1B), IPADE, Mexico Campus.
  • Value chain
  • Competitiveness
  • Global Operations
  • Inventory Management
  • Best practices
  • International Businesses
  • Colloquium on Participant-Centered Learning (CPCL), Harvard Business School, 2000.
  • AccuMark System by Gerber Garment Technologies.

Rafael Gómez Nava

Professor at the Operations Management Department

  • PhD in Organizations Governance, Universidad de Navarra, Spain (Cum Laude).
  • Advanced Management Program (AMP 194), Harvard Business School (HBS).
  • Full-time MBA, IPADE Business School.
  • BS in Cybernetics and Systems Engineering, Universidad La Salle (Honorable Mention).


  • Member of the Board of Directors at: GA&A, Zorro Abarrotero, IPISA, Troop and Grupo QAR.
  • Member of the Board, ACSB Council for Latin America and the Global Business School Network.
  • Member of the Advise Council of business schools: INALDE (Colombia), PAD (Peru), and IDE (Ecuador).
  • Member of the Jury, EY Entrepreneur of the Year Award, 2014 up to date.


  • Business School Evaluator: Thunderbird School of Global Management (Arizona State University), Sacramento
    State College of Business (Universidad de California) and INALDE Business School (Colombia).
  • Member of the Board of Directors: SEI COMPASS Mexico Investment Funds and Grupo IMAN.
  • Dean, IPADE Business School (2012-2021).

Guest Professor:

  • ESSEC Business School (France), University of St. Thomas (USA), Instituto Internacional San Telmo (Spain), IAE Business School (Argentina), INALDE Business School (Colombia), and Unis Business School (Guatemala).
  • Synod member in doctoral programs at: Universidad de Navarra (Spain), Universidad Anáhuac, and Universidad Panamericana (Mexico).


  • Headline of the CEO Corner column in the CEO edition of Expansion magazine.
  • Books Author:
    • Dirección de Operaciones: desde el Vértice de la Alta Dirección (Mexico, Trillas, 2018).
    • Innovar con Identidad: conversaciones desde la Alta Dirección (México, IPADE Publishing, 2019).
  • Cases Author /co-author:
    • “Volaris: Alto Valor y Eficiencia desde las Operaciones”. 2007
    • “Bancos de Alimentos: Logística que salva”. 2011
    • “Volaris: Desagregación de los servicios y generación de valor”. 2014
    • “Rappi: Siempre cerca de ti”. 2019
  • Value Generation and innovation in business models
  • Operations and Competitiveness Strategy
  • Business Models Innovation and Internationalization
  • Operations Strategy, Massachusetts Institute of Technology (MIT).
  • Management and Leadership, AACSB y EFMD: Prague, Brussels, Vienna, and San Francisco.
  • Processes, Management and IT Program, IBM Consulting Group.
  • International Immersions to Silicon Valley, Beijing, Shanghai, Hong Kong, Tokyo, and Nagoya.

Jesús Arturo Orozco Leyva

Professor at the Operations Management Department

IPADE Auto Summit Director

  • PhD in Operations Research, Universidad Politécnica de Cataluña, Spain.
  • Master in Optimization of Production Systems, Universidad Panamericana, campus Guadalajara.
  • BS in Actuarial Sciences, Universidad Autónoma de Guadalajara.
  • Consultant in different industrial and technology firms.
  • Innovation for Senior Management Program Director (innovAD) México, IPADE.
  • Innovation and Technology Management Program (ADIT), IPADE.
    Industrial Engineering, Sanmina-SCI, 2003-2004.
  • Quality Engineering and OOB Audit Coordination, IBM Mexico, 2000-2003.
  • Visiting Professor, PAD Business School, Peru.
  • Member of the Institute for Operations Research and the Management Sciences (INFORMS).
  • Member of the Production and Operations Management Society (POMS).
  • Automotive and movility industries
  • Transport and logistics
  • Supply chain management
  • Simulation and processes optimization
  • Innovation and technology
  • Management Development Program (D-1), IPADE.
  • Global Colloquium on Participant-Centered Learning, Harvard Business School, 2013.
  • Transportation Investment Appraisal, Universidad Politécnica de Cataluña, Barcelona, 2010.
  • Certification as ISO 9000 Internal Auditor, IBM Mexico, 2001.

Woong Bi Lee

Professor at Operations Management

  • MBA, IPADE Business School, Mexico, 2016.
  • Exchange Program, School of Business – The George Washington University, 2015.
  • Bachelor in Industrial Engineering, CETYS Universidad, Mexico, 2011.
  • COO, Grupo IPISA, 2017.
  • Associate Consultant, AD Consulting, 2016.
  • Sole proprietor, US Advanced Technologies S.A. de C.V., 2014.
  • Sole proprietor, US Comtech de México S.A. de C.V., 2014.
  • Sole proprietor, ACE S.A. de C.V., 2011.
  • Implementation of operation system in distribution(stones), composite panels (recycled
    wood), plastic films (recycled PVC and PET) and electronics manufacturing (TV PCBA &
    mobile phone).
  • Operations consulting in Estado de México, Mexicali, Reynosa and Tijuana.
  • International operations management.
  • Process improvement
  • Inventory control
  • Production scheduling
  • Quality management
  • Kanban systems
  • Just-in-time manufacturing
  • Implementation of operations strategy
  • International operations