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IPADE Welcomes Industry Leaders to the 2018 Auto Summit

On November 20, 2018, IPADE welcomed leaders from the automotive industry to its campus in Mexico City as part of the third-annual Auto Summit. Organized in partnership with IESE Business School and sponsored by ABB Group, Autolink, Deloitte, and FSPM, the 2018 event focused on the theme “Rethinking the Automotive Ecosystem.” Sessions focused on a diverse range of topics, including the impact of geopolitical and economic changes, the future of mobility, the future of manufacturing and Industry 4.0, the future of distribution, and the importance of human capital.

Invited guest speakers included top industry experts and business leaders who contributed both practical and innovative perspectives to the discussions. Speakers included Maru Escobedo, CEO of BMW México; Magdalena López, CEO of Renault México; José Manuel Arana, CEO of Grupo Industrial Saltillo; Sergio Bautista, Robotics, Local Business Unit Manager at ABB Group; Bruno Juanes, Chief Innovation Officer & Manufacturing Industry Lead at Deloitte; and Flavio Rivera, President and CEO of Daimler Trucks.

In his opening remarks, Arturo Orozco, Director of the Auto Summit and Professor of Operations Management at IPADE, highlighted some of the challenges and opportunities facing the Mexican auto industry. “The automotive industry has been under increasing scrutiny from the media and the government, especially after the NAFTA renegotiations,” said Dr. Orozco. “The purpose of this meeting is to encourage us all to rethink what mobility means within the context of Industry 4.0.”

“We are living in a reality very different from the reality,” added Maru Escobedo, CEO of BMW México. “We know that we have to evolve in order to grow and adapt to future changes, not just in the auto industry, also in society in general.”

IPADE would like to thank IESE Business School, the sponsors of the 2018 Auto Summit – ABB Group, Autolink, Deloitte, and FSPM, and all the speakers and attendees.


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